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dc.contributor.authorBranagh-Miscampbell, Maxine
dc.contributor.authorMarsden, Stevie
dc.date.accessioned2020-05-29T14:27:12Z
dc.date.available2020-05-29T14:27:12Z
dc.date.issued2019-05-01
dc.identifier.citationBranagh-Miscampbell, M. and Marsden, S., 2019. ‘Eating, sleeping, breathing, reading’: the zoella book club and the young woman reader in the 21st Century, 16(1), pp. 1-29.en_US
dc.identifier.urihttp://hdl.handle.net/10545/624844
dc.description.abstractThis article considers the development and promotion of WH Smith’s Zoella Book Club and its success in developing an online community who share a reading experience through their engagement with the club. The Zoella Book Club is considered in relation to contemporary celebrity book club culture, as well as within an historical context that appraises the Zoella Book Club in terms of the construction and promotion of ideal(ised) notions of the young woman reader. Through its aesthetic, choice of books and rhetoric, the Zoella Book Club propagated, commodified, and ultimately perpetuated, highly feminised and domestic imagery to construct an image of the ideal woman reader in the twenty-first century.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherParticipationsen_US
dc.relation.urlhttps://www.participations.org/Volume%2016/Issue%201/20.pdfen_US
dc.subjectcelebrity, influencers, social media, book clubs, women readers, young adult fictionen_US
dc.title‘Eating, sleeping, breathing, reading’: the zoella book club and the young woman reader in the 21st Centuryen_US
dc.typeArticleen_US
dc.identifier.eissn1749-8716
dc.contributor.departmentUniversity of Stirlingen_US
dc.contributor.departmentUniversity of Leicesteren_US
dc.identifier.journalParticipations: journal of audience and reception studiesen_US
dcterms.dateAccepted2019-03-27
dc.author.detail787174en_US


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