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dc.contributor.authorBarker, David
dc.date.accessioned2020-04-15T10:40:59Z
dc.date.available2020-04-15T10:40:59Z
dc.date.issued2020-01-16
dc.identifier.citationBarker, D. (2020) 'The structure and workings of a publishing house'. In Baverstock, A., Bradford, R. and Gonzalez, G. (eds.). 'Contemporary Publishing and the Culture of Books'. Abingdon: Routledge, pp. 22-45.en_US
dc.identifier.isbn9781315778389
dc.identifier.urihttp://hdl.handle.net/10545/624696
dc.description.abstractContemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. The text covers: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres. The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry. The practicalities and conventions of the publishing industry. Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture. Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.urlhttps://www.routledge.com/Contemporary-Publishing-and-the-Culture-of-Books-1st-Edition/Baverstock-Bradford-Gonzalez/p/book/9780367443153en_US
dc.subjectBook publishing, structure, organisation, strategyen_US
dc.titleThe structure and workings of a publishing houseen_US
dc.typeBook chapteren_US
dc.contributor.departmentUniversity of Derbyen_US
dcterms.dateAccepted2018-08
dc.author.detail785642en_US


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