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New Age visitors and the tourism industry.This conceptual paper establishes a framework for socially constructed research activity to help gauge the intention of travellers in more-developed countries (MDC) of the wealthy and largely affluent North to undertake forms of continuing personal and professional development (CPD) through their travel experiences. Human physiological needs have in large already been achieved for many in more developed countries and exceeded in terms of nourishment and entertainment. Humans are social and societal creatures and in need of realisation of their spiritual, intellectual and societal choices and selections. New spiritual values are threatened by monetarism, by an ‘enveloping outside world’, as Giddens terms it (Giddens, 1991; Giddens, 1994). We must look to the South for inspiration, for restoration of group values and creation of acceptable norms that define society and are elemental in the construction of society from the bottom up.