• Yoga travellers’ experiences in guided tours: A multiple case study approach

      Öğretmenoğlu, Mert; Ozan, Atsiz; Ramkissoon, Haywantee; Yozgat Bozok University Tourism Faculty, Yozgat, Turkey; University of Derby; Yozgat Bozok University Tourism Faculty, Yozgat, Turkey (Taylor & Francis, 2022-02-02)
      This study investigates yoga travellers’ experiences in guided tours organised by the renowned online travel platform, Tripaneer. Travellers’ online narratives (N=880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture.