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Yoga travellers’ experiences in guided tours: A multiple case study approachThis study investigates yoga travellers’ experiences in guided tours organised by the renowned online travel platform, Tripaneer. Travellers’ online narratives (N=880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture.