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Promoting effectiveness of “working from home”: findings from Hong Kong working population under COVID-19Working-from-home (WFH) practice has been adopted by many companies of a variety of industries in a diverse manner; however, it is not until the recent outbreak of the coronavirus disease 2019 (COVID-19) pandemic WFH gains worldwide popularity. With so many different views out there and based on work–family balance theory, this study aims to find out the factors which affect peoples' WFH effectiveness and whether they want the extended WFH practice when the pandemic crisis is over. This paper adopted an online survey approach by posting questionnaires on the university website and different social media channels to collect views from full-time Hong Kong workers who have had WFH experience during the coronavirus outbreak. A total of 1,976 effective responses were collected for the data analysis. The findings of this study indicate that WFH effectiveness is improved by personal and family well-being but reduced by environmental and resource constraints. When workers are experiencing higher WFH effectiveness, they have a higher preference for WFH even after the pandemic; the female workers preferred WFH twice per week, while the male workers more often preferred WFH once per week. Finally, workers from the management and the self-employed levels demonstrated a lower preference for WFH, compared to the front-line and middle-grade workers. This paper fulfils to provide a timely reflection on workers' post-pandemic WFH preference, the factors affecting their WFH effectiveness and the demographic differences inducing to the differentiated preferences.