• Potentials of tourism products and services in Bangladesh

      Hassan, Azizul; Ramkissoon, Haywantee; University of Derby, UK; UiT, The Arctic University of Norway; Monash University, Australia; University of Johannesburg, South Africa (Routledge, 2020-08-30)
      Exploring the potential for tourism development in Bangladesh, an emerging economy has important implications. It is important to have a clear and detailed knowledge of the tourism offerings in the country. However, there is a lack of available literature that analyses the potentials of tourism in Bangladesh. Thus, the aim of this research is to outline the tourism potentials of Bangladesh through the understanding of its tourism resources. This research is based on reviewing the available literature and online resources. Findings show that the potentials of tourism product and service offers in Bangladesh is subject to identification and priority analysis. An effective policy planning and implementation framework becomes relevant in this regard. This research reflects that the potentials of tourism development in Bangladesh can be capitalised with support of an effective set of policy implementation. The potentials of tourism products and services availability and supplies mostly rely on many different factors. Bangladesh as a tourist destination is required to redefine its products and services when the country will experience a sharp growth of domestic tourists mostly benefitting from the disposable income and the availability of leisure time.
    • Pro-sociality in times of separation and loss

      Ramkissoon, Haywantee; University of Derby; University of Johanneshburg (Elsevier, 2021-12-14)
      Humans are particularly drawn to social connections. Prosociality in times of loss and separation require intervention designs aimed at reinforcing social bonds to help those grieving. Pro-social behaviors reinforce social support, contributes to resilience, and promotes mental health, overall wellbeing and quality of life. This review summarizes multidisciplinary evidence from literature showing emerging trends in prosocial behavior, loss and separation research with adaptive pro-social interventions to promote resilience contributing to mental wellbeing and quality of life outcomes. A summary of research findings showing the digital transformation to promote pro-social behaviors for mental wellbeing is provided. Finally, new and classic evidence of prosocial behaviors for adaptation and resilience in the community is discussed to promote future prosociality in loss and separation.
    • Proenvironmental behavior: critical link between satisfaction and place attachment in Australia and Canada

      Ramkissoon, H; Mavondo, F. T.; Monash University (Cognizant Communication Corporation, 23/03/2017)
      This study explores issues of scale equivalence and generalizability in national parks. Visitors' place satisfaction, proenvironmental behavior, and place attachment are measured across two qualitatively distinct populations in Australia and Canada. Techniques employed in this cross-country study bring an important contribution to tourism research. The primary focus is to establish measure equivalence before undertaking hypothesis testing using structural equation modeling on a sample of 339 repeat visitors at the Dandenong Ranges National Park, Australia, and 296 repeat visitors at the Bruce Peninsula National Park, Canada. Results from both samples indicate (a) there is measure equivalence between the Australian and Canadian samples allowing comparability of findings, (b) a positive and significant effect of visitor place satisfaction on proenvironmental behavioral intentions, (c) a significant and positive influence of proenvironmental behavioral intention on place attachment (place identity, place dependence, place social bonding, place affect), and (d) a significant and negative effect of visitor place satisfaction on place social bonding. The main finding relates to the promotion of proenvironmental behaviors among national park users that—in addition to individual benefits—provides environmental sustainability as well as practical benefits for park managers and society.
    • Proenvironmental behavior: the link between place attachment and place satisfaction.

      Ramkissoon, H; Mavondo, F. T.; Monash University (Cognizant Communication Corporation, 01/12/2014)
      The study tested whether proenvironmental behavioral intention mediates the relationship between place attachment and place satisfaction among visitors of the Dandenong Ranges National Park in Australia. Structural equation modeling was employed on a sample of 452 visitors. Regression models were estimated to test the mediating effect of proenvironmental behavioral intentions on the relationships between place dependence, place identity, place affect, place social bonding, and place satisfaction. Results show that as hypothesized, these effects were mediated by proenvironmental behavioral intentions, except for the relationship between place social bonding and place satisfaction. An important theoretical contribution is the mediating role of proenvironmental behavioral intentions in nature-based settings. Practical applications of the study include marketing aimed at encouraging repeat visitation by increasing levels of place attachment and place satisfaction in national parks through proenvironmental message development and delivery.
    • Psychological consumption of culinary artistry in the Peak District

      Cseh, Leonard; University of Derby, Buxton (Council for Hospitality Management Education, 2011-05-11)
      This paper is based upon the culture of culinary artistry, consumption and design. The ranges of sources are specific to The Peak District using Chatsworth House as a case study. It will attempt to conceptualise the heritage, sustainability and perception of culinary arts as a medium of culture. Elements of cultural heritage tourism will be incorporated into this paper and conceptualised to culinary arts. “Culture is a fascinating concept. Our favourite analogy is to compare it to a beautiful jewel – hold it to the light, and reveal its multiple dimensions. Culture is not just a tool for coping, but a means for creating awareness and for learning”. Harris and Moran (2001) Data collected through in-depth interviews, a questionnaire survey and observation will be presented and analysed which seeks to address the practical aspects to the theoretical models. The qualitative analysis of data suggests that there are parameters that have an important yet underlying resonance in the consumption of the product; cognition, perception and psychology. The fundamental feature of common sense psychology is the underlying belief system that underlies peoples overt behaviour are causes and that it is these causal patterns and NOT the way in which an activity is performed that represents the ‘real’ meaning of what people do. Initial research highlighted attribution theory as the underlying elements or associated discourses and is supported by Lewis (2006) who highlights Hofstedes definition of culture as the collective programming of the mind that distinguishes one member from the other. A more simplified definition highlighted by Baron and Byrne (2000) defines culture as an organized system of shared meanings, perception and beliefs held by persons belonging to any group. This ‘cultural sensitivity’ is enhanced by utilising its resources to understand the perception and behaviours influenced by the cultural values (organized system or collective programming) of the host and guest (Wood and Botherton 2008).
    • Reconfiguring the role of local cultural intermediaries in the tourist encounter

      Azara, Iride; University of Derby (University of Algarve, 2013-10-04)
    • Reflecting on perceptions of local communities and visitors: Sustainable heritage leisure and tourism

      Spring, Charles; Wakefield, Lisa; University of Derby (Palgrave McMillan, 2020-06-25)
      The two aspects of Positive Sociology; those of psychology and sociology indicate that communities would prefer that they are engaged and involved in their local leisure activities. Visitors gain satisfaction from experiences they are engaged in. Understanding what these would be is important to destinations. Buxton is undertaking a major regeneration project at the Crescent, a hotel complex with ancillary buildings one of which is the Pump Room. The purpose of research undertaken by students, overseen by academics and members of staff from Buxton Crescent and Thermal Spa; was to gain an insight into visitor and community perceptions of Buxton, The Crescent Hotel and The Pump Room. A sustainable use could then be determined for the Pump Room, which has a rich history of visitor use prior to its closure in the 1990’s. Qualitative research was carried out in order to gain a deeper insight into the quality of the community and visitor experience. Quantitative research was used to capture and portray demographics. Data was analysed comparing visitor and community expectations and perceptions of Buxton. Key themes emerging suggest that both visitor and community perceptions and expectations were very similar. The majority of visitors choose Buxton for heritage and culture or the scenery and both groups agreed the most appealing aspects of the Crescent and towns spa heritage, were the history, architecture, outdoor environment and surrounding beauty. Themes regarding future use of the Pump Room gave conflicting opinions. The most common response for both visitors and residents was a tea room/café/restaurant in keeping with the 5* Crescent Hotel. Another theme, which emerged from visitors, was for an entertainment venue. It could be argued that residents and visitors need a better understanding of the Pump Room in order to have a better vision of how it can best be adapted and restored. The authors of this article would suggest that further research is needed with both residents and visitors.
    • Review of survey methods in events management research

      Fletcher, Richard; Bostock, James; University of Derby; De Montfort University (Cognizant Communication Corporation, 2019)
      Questionnaire-based surveys are a common data collection tool in events research as established by earlier reviews of methods within the literature. This paper examines and critiques the historic development, current position, gaps in knowledge and future implications for survey-based research. Some diversity is found within survey-based research, however the majority was carried out: as a single method (86%), in physical proximity to the event (67%), during the event (49%), using paper-based forms (65%), designed for self-completion (94%). The event types most commonly targeted were: Sports (43%) Festivals & Celebrations (20%) and Music (12%). The stakeholders targeted were: Audiences (54%), Non-participants (16%) and Managers (12%). Sampling methods, where stated, were likely to be random (23%) or convenience based (22%). Despite the predominance of this data collection tool, numerous areas are ideally in need of further understanding and experimentation. Priorities for future survey-based research are in using mixed methods, multiple surveys, electronic surveys, more deliberate approaches to sampling overall; specifically sampling both before and after events. Targeting stakeholders other than audiences and covering a broader range of events may also be desirable. Emerging technologies and a typology of survey-based research are discussed. The use of survey-based research by policy makers and funders is discussed under the label of ‘operationalised knowledge management’.
    • Revisiting Value Co-creation and Co-destruction in Tourism

      Cavagnaro, Elena; Michopoulou, Eleni; Pappas, Nikolaos; NHL Stenden University of Applied Sciences; University of Derby; University of Sunderland (Informa UK Limited, 2021-03-05)
      As COVID-19 has shown in a way unimaginable before it hit, tourism is susceptible to uncertainty and incidents that can directly impact the supply and demand of its discretionary products and services. Before the pandemic, consensus had been reached among practitioners and academics that consumer experience is more important than ever for enterprises as well as destinations, as the sector had become globalized, reached maturity and became highly competitive. Tourism came to a grinding halt due to the pandemic and recovery may take years. Still, the pathway to success (or failure) lies on the overall satisfaction of visitors and tourists, which heavily depends on perceived value; a concept that can be co-created or co-destroyed by the very interaction between all social actors and stakeholders involved. Value creation or destruction is critical not just for traditional supply of and demand for, but also for an array of actors across value and distribution chains (including for example staff and intermediaries across the networks). The special issue’s aim was to assist the better understanding of value co-creation and co-destruction in tourism development by bringing together different perspectives and disciplines. Judging from the diversity of the theoretical perspectives of the articles collected in this issue and the richness of the presented findings the special issue has indeed achieved its aim. Yet some real trends could be distinguished: the relevance of online communication and information; the importance of interpersonal encounters and social interaction for value co-creation and co-destruction in tourism; and the challenges in the design and delivery process of co-created experiences.
    • The role of culture on online search behaviour: A comparative study between British and Chinese travellers

      Michopoulou, Eleni; Moisa, Delia; University of Derby; Manchester Metropolitan University (Springer International Publishing, 2016-01-23)
      This study explores the role of culture and its impacts on travellers’ online information search behaviour. The study is focused on two culturally diametric countries: United Kingdom and China (Hofstede, Psychology and Culture, 2011) and they have been selected as case studies, representing values from the Western and the Asian cultures. The research adopted a qualitative approach, and data was collected through interviews in order to enhance the understanding on the subject studied. Findings indicate that culture influences considerably the travellers’ behaviour in the online environment, and as a result of this influence, different behavioural patterns between the British and the Chinese travellers emerged. Conclusions discuss the implications for marketers aiming at the British and the Chinese tourists, and they highlight the need to adopt different strategies in designing and promoting their tourism products for these two particular markets
    • Role of ethnic cultural events to build an authentic destination image

      Shabnam, S; Choudhury, A; Ramkissoon, H; Monash University (Taylor and Francis, 21/12/2018)
      Local festivals are becoming increasingly important tourist attractions for the sophisticated tourist in quest of new authentic experiences (Ramkissoon and Uysal, 2014; Ramkissoon, 2015, 2016). The extent to which local festivals can grow as a point of attraction for international tourists while ful?lling their social and cultural roles at the national level is an issue of immense importance to social and cultural policymakers and destination marketers. This chapter explores the local festival of ‘Pohela Boishakh’, which is the celebration of the Bengali New Year. It is recognised by UNESCO as ‘Intangible Cultural Heritage of Humanity’ and identified as the largest national event of Bangladesh, a developing economy with crucial geo-political importance in the South Asian region, with substantial economic promises for the local population (UNESCO, 2016). This chapter draws on Getz et al. (2006)’s framework to explore festival stakeholder relationships, especially resource dependency issues, with a view to advancing the application of stakeholder theory to festival tourism, festival management and marketing in an integrated manner. Implications for tourism and event management along with theoretical advances are discussed with suggestions for future research in the field.
    • Samadhi spa & wellness retreat

      Ramkissoon, H; Monash University (Kendall/Hunt Publishing, 23/08/2013)
    • Sector-focused approach to business events in Manchester

      Vokacova, Zuzana; Antchak, Vladimir; University of Derby (Goodfellow, 2019-09-05)
    • Selling the total spa product

      Buxton, Louise; University of Derby (Goodfellow Publishers, 2016-11-30)
      Retail sales can contribute significantly to a spa’s revenue, however, many spas do not realise their full retail potential. This chapter presents strategies to maximise retail sales, including: brand selection, brand ambassadors, incentives, training, retail design and visual merchandising to provide a tool kit for success. Consideration is also given to the importance of integrating retail throughout the entire customer journey. A case study is presented at the end of the chapter to encourage the application of knowledge. Selling experiences is seen as the principal function of a spa (Wuttle and Cohen, 2008), nevertheless, retail and other sales such as up-selling and link selling can all make significant contributions to a spa’s revenue. In exploring approaches to selling, the benefits of, and barriers to, selling are presented as well as strategies to maximise sales. The chapter is therefore essentially a more practically based one, but needs to be read in conjunction with the chapters on consumer behaviour, guest service and journey and marketing spas.
    • Small cities with big dreams: creative placemaking and branding strategies

      Antchak, Vladimir; University of Derby (Elsevier, 2019-09-12)
    • Social Bonding and Public Trust/Distrust in COVID-19 Vaccines

      Ramkissoon, Haywantee; University of Derby, College of Business, Law, & Social Sciences, Derby Business School; UiT, The Arctic University of Norway; University of Johanneshburg, Johannesburg Business School, South Africa (MDPI AG, 2021-09-14)
      COVID-19 vaccine hesitancy has been a growing concern. The pandemic has proved to be very complicated with the mutated virus. The Delta variant is contributing to a surge of cases across the globe. Vaccine hesitancy can be socially contagious, requiring more stringent efforts from policy makers and health professionals in promoting vaccine uptake. Some evidence shows that vaccine acceptance appears to have played an integral role in successfully controlling the pandemic. Vaccination acceptance, however, demands that the public has a good understanding of the vaccine’s benefits in promoting healthier societies and people’s quality of life. Unclear COVID-19 vaccine information can lead to distrust in vaccines and vaccine hesitancy. It is of paramount importance to communicate clear and unbiased vaccine information to the public to encourage vaccine uptake. Word of mouth communication remains important to further promote COVID-19 vaccine uptake in the community. This short paper discusses the role of social bonds and public trust/distrust and word of mouth communication in vaccine decision making.
    • Social customer relationship management: A customer perspective

      Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix; University of Derby; Curtin Mauritius, Charles Telfair Campus, Mauritius; Monash University, Melbourne, Victoria, Australia (Taylor & Francis, 2021-04-13)
      The availability of many social networking sites such as Facebook, Twitter, YouTube and online review sites such as Trip Advisor has led to the emergence of a new concept known as social customer relationship management (SCRM) or CRM 2.0. This is defined as a business strategy of engaging customers through social media with the goal of building trust and brand loyalty (Greenberg, 2010; Li et al., 2020; Rita & Moro, 2018), SCRM provides traditional customer relationship management for online customers by shifting the focus from a transactional outlook to one that centers on customer experiences (Dewnarain et al., 2019a; Sigala, 2018; Touni et al., 10 2020; Zhang et al., 2019).
    • Social customer relationship management: an integrated conceptual framework

      Dewnarain, S; Ramkissoon, H; Mavondo, F.; Monash University (Taylor and Francis, 15/10/2018)
      In recent years, the concept of customer relationship management (CRM) has undergone a major change from being a strategy that focused solely on establishing financial bonds with customers to one that promotes both transactional and interactional relationships with customers. This has given rise to a new form of CRM which is known as social customer relationship management (SCRM) or CRM 2.0. Hence, this study develops and proposes a conceptual model to address relationships between customer relationship management, social media technologies, customer engagement, positive word of mouth and brand loyalty. This paper brings significant contributions to hospitality CRM literature and marketing communication theory. It serves as a reference for hospitality practitioners who can derive insights on the potential economic advantage such as brand loyalty and consumer behaviour benefits in the form of positive word of mouth which can result from the effective implementation of a SCRM strategy.
    • Social involvement and park citizenship as moderators for quality-of-life in a national park

      Ramkissoon, H; Mavondo, F; Uysal, M. S.; Monash University (Taylor and Francis, 17/08/2017)
      This paper contributes to the advancement of quality-of-life research in tourism by examining complex relationships involving direct, mediated, moderated and moderated mediation relationships among the antecedents to quality-of-life. Using a sample of 222 repeat visitors in an Australian national park, the findings indicate positive significant effects of (1) place satisfaction on quality-of-life; (2) place satisfaction on place attachment; (3) place attachment on quality-of-life; (4) park citizenship on place attachment. The findings further support that (5) place attachment mediates the relationship between place satisfaction and quality-of-life; (6) social involvement moderates the relationship between place satisfaction and place attachment; (7) park citizenship moderates the relationship between place satisfaction and place attachment; (8) social involvement moderates the relationship between place attachment and quality-of-life; (9) social involvement moderates the indirect effect of place satisfaction on quality-of-life. Theoretical and practical implications are discussed. Park managers, for example, need to promote on-site marketing and post-visit communication/interpretation, encouraging repeat visits and behavioural change. Message delivery needs to promote a sense of belonging to the park with personal meaning, creating place distinctiveness. Personal actions to promote include signing petitions supporting the park's biodiversity, and other resources, and volunteering to participate in meetings and other direct actions.
    • Social media and tourists’ behaviors: post-COVID-19

      Majeed, Salman; Ramkissoon, Haywantee; University of Derby (Edward Elgar, 2022-02)
      We develop and propose a conceptual model to integrate the constructs of use of social media information, perceived travel risk of epidemic-hit destinations, anxiety, intentions to visit, and eWOM. The framework is intended to assist researchers to progress this field of study. Our framework is also important for tourism and hospitality stakeholders to better understand tourists’ perceptions and behaviors during and after destination crises, in order to devise appropriate strategies for destination competitiveness (Ramkissoon and Nunkoo, 2008, 2012; Ramkissoon and Uysal, 2011; Ramkissoon and Mavondo, 2017). Our study encourages future empirical testing of the proposed theoretical framework.